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Nike could start selling directly on Amazon

By

Neev

|

June 25, 2017

Nike could be ready to cut out the middleman and start selling directly on Amazon.com, according to a Goldman 

The sportswear brand's products can already be found on Amazon via unlicensed and licensed third-party vendors. But Nike (NKE) is now reportedly nearing a deal to open up its own shop on the e-commerce giant's website.

Goldman (GS) analysts expect the move could benefit Nike by giving it direct control over "how its brand is presented' on Amazon (AMZNTech30) and expand its "access to Millennial shoppers" who favor the site.

The report also estimates a possible deal could boost Nike's wholesale revenue by $300 million to $500 million annually.

It would be a welcome sales hike for Nike, which has suffered a rough few months. The company said on June 15 that it's laying off more than 1,000 workers, and its stock has shed 3% of its value over the past three months.

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